MADDIE POWERS - "I must have this woman."

The Maddie Powers' collection showcases the covers of authentic pulp magazines & digest novels from the 1940s and 1950s.

Maddie Powers' first product to be introduced was the BookPurse™. Born from a fashion emergency at a hockey game, the BookPurse was the beginning of a host of branded products that have led to both national & international success.

Since creating the BookPurse, Jay G. has launched many new products including metal wallets, yoga pants, the Jog Pouch™ and laptop bags. In June 2008, Maddie Powers teamed up with a Korean company, Cass Sports, to launch an innovative line of swimmear.

Jay G.'s goal has been to bring something new and different to the consumer that represents smart, sassy and fun. Past "A-List" celebrities who have donned Maddie Powers' products include Jessica Simpson, Lindsay Lohan, Molly Simms, Mandy Moore, Ali Larter and Sarah Jessica Parker to name a few.

"Living in Lincoln Park helped me define Maddie Powers," says Jay G. "Women in the Midwest are clever, funny and sensible and that is the framework I use to design all of my products."

The national Maddie Powers customer is smart, fashionable and outgoing who also enjoys being sassy from time to time. Jay G. describes Maddie Powers as, "a good idea that turned into a captivating brand."

Maddie Powers is available nationwide. To shop online or for a listing of all current boutiques carrying the products, visit our "Find A Store" page.